Sport Tech Hub – We’ve been selected!


Makesweat announced as member of first ever Sport Tech Hub incubation programme

• Sport Tech Hub, the capital’s first incubator dedicated to SportTech innovation, opens for business today with Makesweat among first members

• Backed by London Sport, Sport Tech Hub’s tailored incubator programme will support innovation in physical and mental wellbeing through technology focused on physical activity and sport

• Sport Tech Hub aims to cement London’s role as the capital of global SportTech innovation

2 October 2017, LONDON

Makesweat has been named as part of the first wave of start-ups to be part of Sport Tech Hub, London’s first incubator programme dedicated wholly to innovation in SportTech, FitTech and HealthTech.

Focused on high tech booking & club management systems, Makesweat has been selected by Sport Tech Hub programme owners, London Sport, as one of the capital’s most innovative SportTech start-ups.

Aiming to supercharge developments in technology for physical activity and sport, Sport Tech Hub’s 24-week incubation programme is based at the brand-new House of Sport, and provides the capital’s most innovative SportTech start-ups access to mentoring, support and guidance from expert partners including London & Partners, FieldFisher, KPMG and Crowd Cube.

Alex Zurita, Specialist Advisor – Technology for Participation, London Sport said:
“Through Sport Tech Hub, we want to ensure that the capital’s most forward-thinking startups are given a real opportunity to contribute to the future success of sport – not just for London, but for the country and, indeed, around the world. The calibre and creativity of the startups that came forward during the application process was a testament to the wealth of innovation apparent in London’s tech sector.

“Within that process, Makesweat really stood out. We are delighted to welcome them to Sport Tech Hub, and look forward to supporting them in the next steps of their journey.”


The first wave of the Sport Tech Hub programme begins this month and will run until 31 March 2018. Sport Tech Hub is overseen and operated by London Sport, the organisation working to make London the most active city in the world, and is supported by a range of partners including Crowdcube, Sponge Marketing, Hubsport, Fieldfisher, RLC Ventures and London & Partners.

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Notes to Editors

About Sport Tech Hub
Sport Tech Hub is London’s first facility dedicated to startups driving innovation in physical activity and sport. Based at House of Sport, in the heart of the capital, Sport Tech Hub provides the brightest start-ups focused on raising levels of participation in physical activity and sport with a 24-week programme of support delivered by leading industry experts.

For more information on House of Sport, visit